Kicking Racism Out!
New Israel Fund’s Kick it Out – which works to combat racism in Israeli society through football – has produced an exciting new video to mark the start of a new partnership with the Israel Football Association (IFA). The video, which was inspired by the Adidas ad from the 2006 World Cup and features prominent Israeli players, was released last week. More than 180,000 people have watched it and it has received widespread coverage on all the major Israeli sports channels and other media outlets.
Under the banner of ‘We’re all Equal, We’re all One Team,’ the campaign aims to promote the Israeli national football teams (men, women, and youth) as a shining example of equality, tolerance, and coexistence for the rest of Israeli society. Over the coming year, Kick it Out and the IFA are planning a series of events around this theme.
Kick it Out Israel aims to use the popularity of football as a tool for fighting racism and promoting shared society.
You can watch the video with English subtitles here: